TESCO in Alloa has introduced a quiet hour to help customers who often experience a sensory overload.

The scheme runs on Wednesday evenings between 6pm and 7pm and is helpful for individuals with an autism spectrum disorder, who may find noise and commotion difficult to deal with.

Many of the store's electronic systems - including the PA, music and TVs – will be turned off, making visits less stressful and much calmer.

Samantha Garson, senior autism practitioner at New Struan School in Alloa - locally-based charity Scottish Autism's establishment, said: “People with autism often have a ’sensory overload’ due to their difficulty in processing everyday sensory information.

“Any of the senses can be over or under-sensitive, which can obviously be very distressing for the individual.

“Making small changes can have a hugely beneficial impact for people with an ASD. The Tesco Extra store in Alloa will be a much friendlier environment for people with autism and other disorders, taking the stress out of shopping for both parents with children on the autism spectrum and for adults with autism.

“We would encourage individuals, families and autism groups to try out this quiet time on Wednesdays between 6pm and 7pm.”

Rob McLean, manager of the store, added: “We welcome the opportunity to make these small changes which will give customers who feel stressed or intimidated by noise and disturbance.

“The feedback from our customers during the trial run has been overwhelmingly positive. We are looking forward to be able to give people with autism and their families a calmer, more positive shopping experience.”