CLACKMANNANSHIRE'S answer to Kim Kardashian has paid tribute to her army of loyal fans as she urged everyone just to "love themselves".

Jamie Genevieve, from Tillicoultry, is one of Scotland's biggest social media stars with 700,000 subscribers on YouTube. She makes vlogs – online video blogs – and documents her whole life which includes living in a Glasgow mansion and trips to Hollywood and beyond.

As she sits in a shop at Intu Braehead, a queue is forming outside full of girls, and the occasional boy, to meet her and buy her first Jamie Genevieve makeup product, a MAC nude-coloured lipstick.

"It's wild," Jamie told The Herald. "Mental. It's mental how supportive people are here. I really do feel like I've got the whole of Scotland just rooting for me, which is really special.

"I think people like me because I'm quite daft," the 25-year-old says. "I don't edit myself loads. If things go wrong I keep it in. If I look rubbish in one frame, I keep it in. It doesn't bother me. I think everyone's a bit weird and I'm not scared of being bit of a weirdo."

The Wee County star's weekly vlogs about her daily life are almost more popular now than her makeup tutorials.

She, Jack McCann, her fiancée, and their dog, Drogba, are a Glaswegian version Keeping Up With The Kardashians – they're all about the lifestyle, the restaurants, the beauty parlours, plus the odd trip to Kenya for a safari, a birthday party in Mexico for a fellow makeup blogger, or partying in Ibiza courtesy of makeup brands.

"I think it's been the best thing we've ever done," she says of the life-vlog. "See if you're thinking from a business point of view – and I don't like thinking about this too much because it makes me seem quite cold – the closer that people are and the more people are excited the more people are buzzing about this lipstick. Because they just know me through and through."

Unlike some vloggers who have lent their voices to mental health or body image campaigns, Jamie says she has no real mental health issues.

"It's weird," she says, "I honestly am that fly guy that gets away with everything. I've got nothing – no physical illnesses or mental illnesses. I'm just fine."

She credits this as a result of being good at self-care.

Jamie added: "I'm really conscious of the way that I feel and why I feel like that. So if I start feeling sad or really exhausted, I'm like: 'Well, pack it in and give yourself a day off.'

"Some people do think that self-care is selfish. But my mum literally worked herself to the bone to make sure I was happy and I wish that she'd put a wee bit more of that love into herself. "

The Clacks woman says she's "just a really happy person and is all about the good day rather than the bad day.

"That's the main goal," she says. "Honestly, I'm such a hippie, I just want everyone to have a good time and love themselves."