A CHARITY book sale in Alloa netted some valuable funds as part of World Cancer Day last week.

The stall was set up at the entrance to the Morrisons supermarket last Wednesday, January 23, with generous shoppers rolling up their sleeves to support CLIC Sargent.

The good cause fights to stop cancer destroying young lives by supporting child patients and their families in a number of ways.

Morrisons recently renewed its partnership with the charity and with World Cancer Day being marked on Monday, February 4, the supermarket's community champion Dave Crozier thought it was the perfect time to raise awareness and much needed cash.

The books on sale had been donated by staff and the general public with Dave giving his thanks.

Around £85 was collected in a couple of hours, and Dave said: "We raised money and awareness for our partner charity, which is amazing, but what really blew me away was the generosity of our community.

"There were so many people who talked to me in the few short hours who were effected by cancer in some way and many donated money to help those in need now without even purchasing a book."

For the community champion, it is certainly cause close to the heart.

He added: "It's also a charity I can connect with on a personal level, having had cancer as a kid.

"When talking to people about what the money went towards I could use personal experience to help them understand how important support for children and the families affected by cancer can be."

Among other things CLIC Sargent offers day-to-day and financial support with research indicating parents spend £600 more each month on average when their child has cancer.

There is also an emphasis on making sure young people thrive and not just survive, so the charity aims to help get their lives back on track during and after treatment.

Any local charities and organisations who think they could benefit from teaming up with the supermarket are encouraged to email champion.alloa@morrisonsplc.co.uk to contact Dave.