New website for The Clothes Tree
Published: 21 Jan 2013 07:000 comments
Instead of waiting for items to sell on the site before receiving payment, customers can now post their items to The Clothes Tree completely free of charge and receive payment within three days.
Speaking about the relaunch of the website founder Mhairi Clarke said, "I'm absolutely delighted with the whole look, feel and usability of the new site. I've spent a year since the launch of the company listening to customers, seeking feedback and finding few and better ways to develop what was originally a great site, but for me felt slightly lacking in some elements.
"It's been a painful process in parts but I feel we've got the site to where it needs to be and I'm a firm believer in trying and testing and feeding back into the business to evolve rather than trying to get everything right first time and feeling that you've got a finished product. That's never the case in business, especially online business nowadays. It's about keeping things fresh and interesting and never taking your finger off the pulse."
The Clothes Tree, launched in October 2011, sells new and nearly new designer clothes for 0 to 14 years of age, providing fashion conscious parents with an affordable way to buy good quality designer clothing whilst also offering an easy way to make money in current cash strapped times - selling designer ware that no longer fits their offspring.
The new website focuses on simplicity, usability and clean design, offering customers a quick and easy understanding of the brand and an enjoyable browse through the rails of designer bargains which can now be viewed close up.
Clearer links to the Clothes Tree's social network groups provides the opportunity for customers to become part of the brand's community, engaging in a range of parenting, fashion and lifestyle topics and the new site provides a human element with fun and quirky daily news posts from mum of one Mhairi.
Customers looking to sell clothing can log onto the site and complete a short summary of what they wish to sell.
They then receive two large branded mailing bags that, once filled, can be sent back Freepost.
Payment is sent after inspection of the clothes and the items are then steamed, hung and photographed before being listed on the site for sale.
Purchasing on The Clothes Tree is easy - just click on the item, submit payment and The Clothes Tree sends out each item of clothing in a beautiful, tissue wrapped parcel, offering a truly boutique experience.
The Clothes Tree 'stocks' all major children's designer labels, including: Armani, Dior, Chloe, Burberry, Kenzo, Ralph Lauren and Juicy Couture.