Keith has joined a long list of others in the public eye, who are backing the Prostate Cancer UK’s ‘Men United v Prostate Cancer’ campaign, which uses the language of sports in the hope of engaging men in the battle against the disease.
He said, “Prostate cancer is the most common cancer in men and is predicted to be the most common cancer overall by 2030. Despite this we know that the quality of care and support men with the condition receive varies throughout Scotland.
“To address this I have previously called on Forth Valley NHS to implement Prostate Cancer UK’s excellent Quality Checklist, and reiterate that call today. Furthermore I am delighted to sign for Men United v Prostate Cancer. It’s a big ask but, working together, I know we can win this.”
Scottish football legend Denis Law, chat-show king Sir Michael Parkinson and comic icon Bill Bailey have also joined the campaign, as well as Prostate Cancer UK charity partner Scotmid Co-operative. They have recently smashed their £150,000 annual fundraising target for the charity within just six months and are also backing the campaign by running a series of events at its stores throughout Scotland.
Drew Lindon, Head of Policy & Campaigns at Prostate Cancer UK, said, “Prostate cancer survival rates are below the European average, research into the disease lags a decade behind that of other cancers, and quality of care and support varies depending on where you live.
“Men United is a powerful way for men, and the women in their lives, to mobilise against the common enemy of prostate cancer.
“By signing up, Keith Brown has a place and a voice in a growing movement that’s taking action for men’s health.
“We are extremely grateful for his ongoing support, and would encourage people throughout Scotland to join Men United to help boot prostate cancer into row Z.”
To sign for Men United visit: www.prostatecanceruk.org/menunited