As #Chipgate rumbles on, Beauty and the Beast fans continue to lament at not being able to get their hands on the £5 Chip mug from Primark which keeps selling out.

Now, having been bombarded with queries from unhappy shoppers, the high street retailer has hit back with the sassiest of responses: by releasing a pair of socks which read: ‘I wanted a Chip mug but all I could get were these socks #ChipGate’.

Ooh, burn.

The fashion chain made the announcement on its Instagram page this week and, while the new socks have gone down a storm with some Primarkers, others have accused their release as being a ‘cop-out’, insisting more money could have gone into bringing back the mugs.

The move comes at the same time Primark released £4 Chip purses which, unsurprisingly, also sold out.

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However, a spokesperson for the shop said: “The purse will be coming back into stores later on in the year.”

Let’s hope Primark doesn’t bring out an equivalent in place of the purses because, as the saying goes: hell hath no fury like a Disney fan scorned.