PLANS to rebuild the Wee County's tourism industry post-coronavirus are being drawn up.

VisitScotland is working closely with partners across the events and tourism sector while restrictions for the sector remain in place due to Covid-19.

Neil Christison, VisitScotland's regional director for the Forth Valley, has been listening to local concerns, offering support and guidance.

Throughout the crisis, he has been reminded many times "of the resilience and solidarity if the tourism industry and its incredible people".

There is a four-phase "respond, reset, restart, recover" plan to inform the approach to rebuilding the sector

Mr Christison said: "I've already had conversations with destination groups and local authorities in Forth Valley about how they plan to allocate resource to approach these four distinct phases.

"Together we're looking at how to work collaboratively to rebuild our regional tourism industry, in a strategic and evidenced based way that aligns with the changes in consumer behaviour.

"Of course, whilst there will be an easing of measures over the coming weeks, we will be ensuring communities and residents are comfortable and capable of welcoming back visitors in a way that is safe for everyone."

The regional director has also been "struck" by the adaptability of local businesses, a number of whom have turned to virtual experiences.

He added: "The ingenuity local businesses have shown will stand us in good stead when movement begins to open up and people can travel again."