Asda Alloa staff have climbed Dumyat to raise money for BBC’s Children in Need.

Keira Lang, the Community Champion for the store, is tackling the walk with Steven McKeane, the general store manager.

The pair set off with a group of Asda colleagues from across central Scotland stores at 12pm on Tuesday, November 14, and reached the summit despite the rainy weather.

Everyone donned Pudsey the bear merchandise, from full costumes to onesies and hoodies.

Steven said: “The costumes that everyone has invested in will go straight to Children in Need through Asda as well. Keira doesn’t just try to hit the target she tries to get as much as possible for charity.”

The target for each store was £550, and Kiera continues to succeed in beating these targets.

So far, Asda Alloa is on track to raise over £700 for Children in Need. Stores across central Scotland combined are set to raise around £5,000 for the cause.

Children in Need have worked to support local projects that will benefit children throughout Alloa.

Keira added: “Children in Need have funded quite a few projects around our store. One of them is Play Alloa, a club that my daughter goes to.”

Play Alloa received more than £117,000 from the charity. They provide a range of activities for children with additional support needs throughout Alloa and surrounding areas.

Their goal is to give these children a boost in confidence and a chance to develop friendships.

Children in Need takes place on this Friday, November 17. Funds go towards supporting children across communities to give them support and opportunities in life.

Asda is also selling a range of Pudsey clothing and accessories. A minimum of 20 per cent of the cost of these products will benefit BBC’s Children in Need.