SOLSGIRTH Home Farm represented the Wee County at a tourism and trade event last month.

The farmers’ market and shop business was part of a Forth Valley contingent that set up at VisitScotland Connect 2024.

This event is designed to help grow the country’s share of global travel in a sustainable way, held at P&J Live in Aberdeen.

Solsgirth was just one of dozens of businesses who took part in more than 7000 meetings with travel intermediaries including tour operators, travel advisors and destination management companies.

Lynsey Eckford, regional director for VisitScotland, said: “I’m very grateful our tourism businesses from Forth Valley did an amazing job of showcasing our beautiful region and its tourism opportunities to a worldwide audience.

“Our visitors – both international and domestic – are vital for the sustainable growth of the visitor economy here in Forth Valley – staying longer and spending more money in our local communities.

“VisitScotland Connect provides a quality platform to help drive that visitor economy and offers a targeted opportunity for key buyers and suppliers.”

Around 15 businesses from Forth Valley attended the event, which included Solsgirth, Scottish Canals, Glengoyne & Rosebank Distillery, Bo’ness and Kinneil Railway and the National Walles Monument.

The event was also promoted through a partnership with Clackmannanshire, Stirling and Falkirk councils.

In addition to the main Aberdeen event, a programme of familiarisation trips also took place showcasing the highlights of Scotland’s tourism industry.

Solsgirth was one of the businesses that hosted a familiarisation trip, just one of around 200 nationwide businesses.

Lynsey added: “VisitScotland works with the tourism industry locally to develop our country as one of the most economically, environmentally and social sustainable destinations in the world.

“This event again reflected the importance of responsible tourism, by highlighting businesses with the best sustainable and inclusive practices.”