COLLABORATION paved the way as Who Cried Wolf? launched their debut track recently.

Used To is the first single from the alternative rap-rock duo which was released on November 29 with a music video for unveiled on December 5.

The act is made up of lead vocalist DeeZy, who has dabbled in various genres, most recently writing on a house track for Idris Elba's 7Wallace record label.

The other member of the duo is producer RJ Cherry who has also worked across multiple genres gaining production credits with platinum-selling recording artists and global brands.

This song was created after lead vocalist DeeZy found out that a close relative was terminally ill, being creative during this time acted as some form of coping mechanism.

Used To is about realising life is short and regretting squandering missed opportunities and is the first of many the duo has recorded together.

Who Cried Wolf? has been collaborating on and off for the past decade under various aliases after bonding initially over a mutual love of American rap groups such as Mobb Deep and Dipset.

Despite having a strong hip-hop feel, the Who Cried Wolf? project was influenced just as much by the polar opposite end of the musical scale such as guilty pleasure guitar pop and forgotten 80s and 90s one-hit wonders, in particular music that sounds upbeat but often has a dark meaning to the lyrics.

LISTEN: Who Cried Wolf? on Spotify